How much do Romanian companies actually use artificial intelligence?
MIA Marketing contributed to the “Artificial Intelligence in Romanian Companies” study commissioned by Edge Institute and the Concordia Employers’ Confederation.
Brands
Brands can build trust and loyalty through meaningful experiences with their clients.
Research shows that consumers favor brands that generate not only value to them, but also strong emotional connections.
Consumers
What motivates consumers, what triggers their buying behavior?
Our surveys help companies understand how to use data to inspire people, create desire and optimize marketing efforts.
Motivation
Understanding what drives consumers’ behaviour is the first step to any successful marketing initiative.
We design and implement marketing research strategies to examine your consumers’ unmet needs, identify their motivations and attitudes towards brands or products.
Experience since 1992
MIA Marketing is an independent marketing research company that decrypts consumer data into insightful findings to help companies make informed decisions that maximize their customers’ journey.
Today, we are a powerhouse name in the field of marketing research in Romania and a well-established member of the local entrepreneurial community.
Years in the industry
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Clients
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Partner agencies worldwide
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Interviews conducted per year
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1000
Studies completed
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500
Our Solutions
It is our commitment to find the most suitable research concept for you.
Brand Management
New Product Development
Market Structure
Customer Experience
Shopper Insights
Innovative Insights
Our Key Professionals
We are artisans of numbers, creative by nature and highly technical by practice. We are strong advocates of a strategic approach to businesses through tailored marketing research.
CRISTIAN ȘTEFĂNESCU
Research Director
CIPRIAN ZAMFIRESCU
Research Director
FLORINA BOGDAN
Senior Research Consultant
CORNELIA NENCIU
Senior Research Consultant
News
Study: BVB investors favored stability in 2025: focus on solid Main Market companies with high dividends
March 2026 MIA Marketing, together with Cornerstone Communications, a local consultancy firm specialized in investor relations and capital markets, and in collaboration with BT Capital Partners, have completed the 2025 edition of the Market Pulse study, dedicated to the capital market and the behavior of retail investors in Romania. The research was conducted between November […]
Insurance Market in Romania
Romanians are increasingly aware of risks, yet they still tend to remain reactive. A recent study we have conducted for Groupama Romania shows that: 🔵 27% of respondents have an emergency fund for unexpected situations, 🔵 25% feel prepared in the event of an accident, 🔵 25% say they have a trusted partner they can […]
