About Us
Results that matter. Since 1992
MIA Marketing is an independent marketing research company that transforms consumer data into insightful findings to help companies make informed decisions that maximize their customer’s journey.
Established in 1992, MIA Marketing was founded by highly experienced researchers that combined first-to-market technical capabilities with a genuine forward thinking attitude that nurtured an outfit that remained unique of its kind for the Romanian market, along the years.
Today, we are a powerhouse name in the field of marketing research in Romania and a well-established member of the local business community.
Committed to clients' success
Our business strategy combines a deep entrepreneurial approach with operational and risk management skills and procedures which define the highest level of performance in the corporate world.
Our mission is to be a role model firm in every aspect of our business. Innovative and resourceful, we deliver scientifically valid insights that help accelerate growth and generate economic benefits for business and society.
Our reputation is built on our professional ethics and integrity that guide our vision to offer thought-provoking marketing research experiences to our clients.
Our History
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1992
We begin our journey as pioneers of the Romanian marketing research.
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1994
Thanks to its growing reputation, MIA Marketing becomes a member of ESOMAR.
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2001
MIA Marketing becomes a preferred marketing research provider on the Romanian market for the agribusiness industry sector players.
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2003
We reach an important milestone in our history: 1000 marketing research studies successfully completed.
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2016
Our portfolio of services welcomes highly creative yet complex methodologies, with centers of excellence being developed by our team.
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2017
MIA Marketing proposes sophisticated methodologies that are able to change the way consumers are understood by the utilities sector (energy, services).
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2018
We are uniquely position as an innovator supplier of marketing research insights for the telecommunications industry sector.
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2020
We provide key insights on the impact of disruptive events in the Romanian consumers' behavior.
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2022
MIA Marketing celebrates 30 years of activity in Romania. We are one of the very few companies with a continuous presence in this market and are proudly celebrating our achievements.
Our Philosophy
Emotional needs drive most of the consumers’ buying decisions. And since the consumers decide on the success or failure of products and services, our marketing research services are designed to combine practicality and creativity, so that new ideas become reality.
We use methodologies that are tailored to the unique conditions of each brand, product or service in our clients’ portfolio and capture the emotional needs of their consumers. By asking the right questions about what makes consumers tick, we deliver insights for strategic decision-making and innovation that can move markets forward.
Our team
CRISTIAN ȘTEFĂNESCU
Research Director
Cristian is leading the implementation of the research strategy at MIA Marketing, with balanced focus on both qualitative and quantitative fields. He has over 20 years of experience in the market research field, with particular focus on identification of the cultural and social-economical linked values of the targeted public, concept, advertising, packaging and product testing, brand image, brand performance, corporate image.
CIPRIAN ZAMFIRESCU
Research Director
Ciprian’s main focus is on the company’s advanced research solutions, ensuring clients succeed in complex multi-markets. He is an award-winning market research professional with over 20 years of experience in international and domestic research driven by innovation, highly specialized in marketing mix modelling, market segmentation, pricing research and loyalty studies in FMCG, Telecom, Retail, Banking & Insurance, Automotive, IT&C and Pharma.
FLORINA BOGDAN
Senior Research Consultant
Florina has over 20 years of multi-disciplinary expertise covering market research, marketing and product management fields. She gathered extensive business experience working in the past for both research agencies and client-side.
FLORINA BODAN
Senior Research Consultant
Florina has over 20 years of multi-disciplinary expertise covering market research, marketing and product management fields. She gathered extensive business experience working in the past for both research agencies and client-side.
CORNELIA NENCIU
Senior Research Consultant
Cornelia has over 20 years experience in marketing research from working with different industries (Telecom, Nanking, FMCG, IT&C, Retail, Pharma). She brings particular focus to designing and implementing customized research solutions to meet the specific clients’ needs.
CORNELIA NENCIU
Senior Research Consultant
Cornelia has over 20 years experience in marketing research from working with different industries (Telecom, Nanking, FMCG, IT&C, Retail, Pharma). She brings particular focus to designing and implementing customized research solutions to meet the specific clients’ needs.
CARLA ZAMFIR
Senior Researcher
Carla has over 15 years experience in media planning and strategy working for both local and international companies. She is involved in developing and programming in-house dashboard presentations that translate data into concrete business goals.
DIANA TUDOSE
Research Executive
Diana has 7 years experience with several types of research such as product and concept tests, usage and attitudes, brand trackings etc. She has a Master’s degree in Statistics at ASE University in Bucharest.
CARLA ZAMFIR
Senior Researcher
Carla has over 15 years experience in media planning and strategy working for both local and international companies. She is involved in developing and programming in-house dashboard presentations that translate data into concrete business goals.
DIANA TUDOSE
Research Executive
Diana has 7 years experience with several types of research such as product and concept tests, usage and attitudes, brand trackings etc. She has a Master’s degree in Statistics at ASE University in Bucharest.
