Brands can build trust and loyalty through meaningful experiences with their clients.
Research shows that consumers favor brands that generate not only value to them, but also strong emotional connections.
What motivates consumers, what triggers their buying behavior?
Our surveys help companies understand how to use data to inspire people, create desire and optimize marketing efforts.
Understanding what drives consumers’ behaviour is the first step to any successful marketing initiative.
We design and implement marketing research strategies to examine your consumers’ unmet needs, identify their motivations and attitudes towards brands or products.
MIA Marketing is an independent marketing research company that decrypts consumer data into insightful findings to help companies make informed decisions that maximize their customers’ journey.
Today, we are a powerhouse name in the field of marketing research in Romania and a well-established member of the local entrepreneurial community.
It is our commitment to find the most suitable research concept for you.
We are artisans of numbers, creative by nature and highly technical by practice. We are strong advocates of a strategic approach to businesses through tailored marketing research.
Research Director
Research Director
Senior Research Consultant
Senior Research Consultant
March 2025 A growing interest in optional insurance is highlighted by a new study on the insurance market in Romania that we recently conducted for Groupama Asigurari Romania. Understanding the preferences of insurance consumers is a critical pillar for both individual customer satisfaction and continuous market education, bringing lasting benefits to the entire society. We […]
December 2024 MIA Marketing together with Cornerstone Communications, a local consulting firm specializing in investor relations and capital markets advisory, and in collaboration with BT Capital Partners, have finalized the 2024 edition of the Market Pulse study, dedicated to the capital market and the behavior of retail investors in Romania. The research was conducted between […]
1. Informații generale INSTITUTUL DE MARKETINGA MIA S.R.L., cu sediul in Bucuresti, Str. Arhitect Stefan Burcus nr. 9, Sector 1, Cod unic de inregistrare RO 335600, inregistrata in Registrul Comertului Bucuresti sub nr. J40/17809/1992 va prelucra datele pe care ni le furnizati in acord cu prevederile Regulamentului 679/26 aprilie 2016 privind protectia persoanelor fizice in ceea ce […]
9 Ștefan Burcuș Street
011415 București, România
Trade Registry No.: J40/17809/1992
Vat No.: RO335600
9 Ștefan Burcuș Street
011415 București, România
Trade Registry No.: J40/17809/1992
Vat No.: RO335600
