Insurance Market in Romania

Romanians are increasingly aware of risks, yet they still tend to remain reactive.

A recent study we have conducted for Groupama Romania shows that:

🔵 27% of respondents have an emergency fund for unexpected situations,

🔵 25% feel prepared in the event of an accident,

🔵 25% say they have a trusted partner they can rely on when navigating such situations.

While price remains an important criterion when choosing an insurance product, the study highlights that company reputation and recommendations weigh heavily in the decision-making process.

When messages are clear, clients make informed choices — and the entire ecosystem works better, delivering benefits to all stakeholders involved.

More details are available HERE.