How much do Romanian companies actually use artificial intelligence?

November 2026

Eurostat places Romania last in the EU, with 5.2% of companies using AI, while the survey titled “Artificial Intelligence is Romanian Companies” finds that 61.7% of companies with at least 10 employees use AI in one form or another.

Both figures are correct, as they measure different things (the definition used here also covers individual, informal use, for example an employee working with a chatbot without the company having decided anything about it).

MIA Marketing is pleased to have been contributing to the “Artificial Intelligence in Romanian Companies” study commissioned by Edge Institute and the Concordia Employers’ Confederation.

  • Our role regarded the data collection phase, that included 1,003 telephone interviews (CATI), between 30 June and 28 July 2026.
  • Respondents were decision-makers in companies with at least 10 employees, such as owners, managing directors, IT leads and other senior managers, on a nationally representative sample.
  • The analysis and recommendations belong to the study’s authors, Roland Kristo, Alexandru Dănescu and Vlad Zaha (Edge Institute).

Key findings extracted from the data collection phase include:

  • 61.7% of companies use AI in some form, but only 13.5% use it regularly and 3.3% have integrated it into their processes;
  • 46% of companies use none of the eight digital tools measured, and AI use rises from 33% among companies with no digital tools to 91% among those with at least three;
  • only 20% of companies have any training measure for employees on digitalization or AI.

In our view, the study is also a good example of how much the definition and the wording of a question matter. The same economy can look very different depending on the threshold you measure, and a figure read without its methodology can negatively impact the conclusions.

For more details, please refer to the full, comprehensive study: Edge Institute link

An excerpt of the study is available in Ziarul Financiar newspaper (in Romanian): ZF link

For more details, please contact Cristian Ștefănescu, Research Director (cristian.stefanescu@romia.ro) or Ciprian Zamfirescu, Research Director (ciprian.zamfirescu@romia.ro).