| We focus on the consumers'
emotional needs. Since it's the consumers deciding the success or failure of any product and
service, these should be ideally tailored-made for them.
In order to make the consumers buy a product/service, we need to understand what motivates,
what triggers their buying behavior.
For the consumer, purchasing an item or a service is greatly a means to fulfill certain
emotional needs. In order to design effective strategies, we have to understand the core
motivations of consumers' behavior. |
